By James W. Keyes
Contained in the Minds: The paintings of Retail is the main authoritative booklet ever written at the bits and bobs of retailing - via all channels. that includes Chairmen, Presidents and CEOs representing a few of the world's top shops, this ebook presents a wide, but complete review of all elements of the and the keys to conceptualizing, differentiating and offering a profitable and ecocnomic product. From the background of online retail to the stairs considering construction a reputation analogous to comfort, authors pull readers via all equipment for successfully achieving the shopper and expertly supplying product to industry. From revamping a model, to the details round very good customer support, in addition to discovering and preserving the simplest staff, authors articulate the finer issues round retail now, and what's going to carry actual into the longer term. the various niches represented and the breadth of views provided permit readers to get inside of many of the nice minds using the realm of retail, as specialists from each side provide up their strategies round the keys to luck within the interesting undefined.
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Extra info for The Art of Retail: CEOs from 7-Eleven, Orvis, Meineke & More on Succeeding in the World of Retail, Developing and Promoting Winning Stores, Products & Teams (Inside the Minds) (Inside the Minds)
Example text
Our skill with installing and integrating our products is going to be a place that will allow us to thrive and compete very successfully in the future. The products that we sell will still be important but what will 46 The Art of Customer Service The Art of Customer Service 47 become more important are the services that we provide for the customer. A twenty thousand dollar system is great, but if you need six remotes and a teenager to operate it, it’s not as enjoyable. It’s our job to solve this problem for the customer.
Through on-going training, franchisees can add more and more tools to their collection. Operations Managers carry with them thirty-one self-contained training courses to provide to franchisees based upon the needs of each store. Vendors offer training in specific technical applications to local shop groups. In addition, Meineke sponsors annual dealer conventions, which combine extensive educational opportunities with time for networking and relaxation. Despite our best efforts, delivery of effective standardized training can be difficult to achieve in a franchise chain with stores dispersed across a continent.
In Memphis, Tennessee. PI was a distributor of automotive parts and supplies with distribution facilities and stores covering 24 states. Prior to his position with Parts, he Reaching the Customer 37 38 Attracting the Customer spent 17 years in similar businesses, serving as President and CEO of Cardis Corporation from 1989-1992. He previously held positions at AI Automotive (1983 - 1988), and Big 4 Automotive (1976 - 1983). Before entering the automotive aftermarket, he was a manager and CPA with Arthur Young and Company in Fort Worth, Texas from 1970 - 1976.