By Christoffer Andersson
`Mobile Media and purposes, From inspiration to money' has been written in a hugely obtainable and easy to learn demeanour (most noticeable to me simply because i'm ony new to the telecoms / cellular industry). It deals a vast standpoint of case experiences and urban reviews making it a complete and crucial reference for an individual drawn to growing profitable cellular companies.
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Additional info for Mobile Media and Applications, From Concept to Cash: Successful Service Creation and Launch
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Now imagine that someone wants 30–50 % of the revenue for providing billing (a common revenue share demanded by a mobile operator); this is clearly not a feasible model. All online providers of these services have accounts setup for their players where they can transfer money via credit cards or from their bank accounts. Secondly, the online gambling industry has a tradition of working with affiliate models, where the one that links to a gambling provider can get a kick-back from the revenue generated by that player (a percentage of future usage).
As an example, the game developer Synergenix in 2004 changed the name of its successful rally game to Colin McRae rally (after the famous rally driver) and saw the sales quickly increase 10-fold. A crucial challenge in mobilizing a game that is connected to a known brand or movie is to ensure that the customer experiences are connected. The content has to be presented to the customer in a context that is relevant. For DVDs this is easier: the cover has pictures of the actors and photos from the movie.
18 February 2001 official traffic was 45 % of traffic, and unofficial was 55 %. Source: J. Funk, The Mobile Internet: How Japan Dialled up and the west Disconnected. John Wiley & Sons: Chichester, 2002. 19 Source: analysys. Note: in December 2003, 71700 sites were available on the i-mode ‘web’. MAKING A BUSINESS OUT OF IT ALL 29 (no traffic charge) and customers would only be charged for the premium content. The contradiction here is that the European system of asking customers to pay for the content they desire sounds more intuitive, while the Japanese operators are clearly proving that they can make money on the traffic generated by the services.