By Massimiano Bucchi, Brian Trench
Entire but obtainable, this key guide offers an up to date assessment of the quick starting to be and more and more vital sector of ‘public communique of technological know-how and technology’, from either examine and functional views. in addition to introducing the most matters, arenas views concerned, it presents the findings of previous study and the conclusions formerly drawn. in contrast to such a lot current books in this subject, this specified quantity an summary of the sensible difficulties confronted through practitioners with a radical evaluation of correct literature and study. The practical guide format ensures it is a student-friendly source, yet its breadth of scope and bold participants signifies that it really is also ideal for practitioners and pros operating within the box. Combining the contributions of alternative disciplines (media and journalism reports, sociology and history of science), the views of other geographical and cultural contexts, and by means of picking out key contributions from applicable and well-respected authors, this unique textual content offers an interdisciplinary in addition to a world process to public verbal exchange of technology and know-how.
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Additional info for Handbook of Public Communication of Science and Technology
Example text
Because changes were happening by the start of the 1970s, reflected in the radical transformation of museums which realigned their mission and transformed their practices. The first change was an accelerated movement to legitimate public communication of science and technology as a distinct practice. Popularisers, previously auxiliary to the scientific community, demanded to be the exclusive mediators with the general public. They justified this demand by denouncing the inability of scientists to address the public, to discern its expectations or be able to share the ‘immense powers that knowledge brings’.
As scientists developed their own languages, their own training regimens and their own reward systems, communication with ‘others’ became a low priority. To make matters worse, major scientific societies began to punish scientists for daring to popularise, by ostracising offending individuals and even denying them access to rewards such as membership in honorific societies. A case from the mid-1960s with which I had direct contact illustrates this situation: an American scientist studying Meniere’s disease, a debilitating condition of the inner ear, was denied membership in an honorific society because he had been named in a newspaper story about his research; the society had deemed the story to be ‘unethical advertising’.
These two aspects, optimisation of circulation patterns and thematic grouping, characterise the displays at contemporary science and technology museums. The world exhibitions glorified the technical and industrial applications of science. The machinism of the 19th century also lent itself to a spectacular show where pure science, considered cold and arid, was generally absent. Only with the Paris Exhibition of 1878 was pure science to be truly celebrated for itself. By the turn of the century, scientific progress was revolutionary, and the invention of electrical lighting, the telephone and the phonograph spurred expectations of a radical transformation in lifestyle.