By Robert Spector
In Amazon.com Jeff Bezos outfitted whatever the realm had by no means noticeable. He created the main well-known model identify on the net, grew to become for a time one of many richest males on the earth, and used to be topped ''the king of cyber-commerce.''
Yet for all of the media publicity, the interior tale of Amazon.com hasn't ever rather been advised. during this revealing, unauthorized account, Robert Spector, journalist and best-selling writer, provides us this updated, fast moving, behind-the-scenes tale of the company's construction and upward push, its tumultuous current, and its doubtful future.
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In the 1980s, Crown Books revolutionized the industry overnight by opening up hundreds of discount stores, forcing other bookstores into some form of discounting books, which they hadn’t done before. Also during that period, Barnes & Noble and Borders were expanding into shopping malls all over the country until there were few malls left without the presence of one or the other of those chains. By the first half of the 1990s, Barnes & Noble and Borders were closing their smaller shopping mall stores and replacing them with massive superstores (60,000-square-foot-and-larger structures that were often converted from bowling alleys and movie theatres).
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