By Robert Spector
In Amazon.com Jeff Bezos outfitted whatever the realm had by no means noticeable. He created the main well-known model identify on the net, grew to become for a time one of many richest males on the earth, and used to be topped ''the king of cyber-commerce.''
Yet for all of the media publicity, the interior tale of Amazon.com hasn't ever rather been advised. during this revealing, unauthorized account, Robert Spector, journalist and best-selling writer, provides us this updated, fast moving, behind-the-scenes tale of the company's construction and upward push, its tumultuous current, and its doubtful future.
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Example text
In the 1980s, Crown Books revolutionized the industry overnight by opening up hundreds of discount stores, forcing other bookstores into some form of discounting books, which they hadn’t done before. Also during that period, Barnes & Noble and Borders were expanding into shopping malls all over the country until there were few malls left without the presence of one or the other of those chains. By the first half of the 1990s, Barnes & Noble and Borders were closing their smaller shopping mall stores and replacing them with massive superstores (60,000-square-foot-and-larger structures that were often converted from bowling alleys and movie theatres).
This was the birth of the World Wide Web, which has been called “the Rosetta Stone of the Internet,” because it unlocked the power of the system for the nontechies of the world and created an omnipresent network that was simple to use and beneficial for everyone. Still, while the Internet was a fascinating tool, it was serving only a select audience, and as a text-based, artless, colorless, and silent medium, it was hardly a compelling draw for computer neophytes. But these circumstances were rapidly changing.
What is the Silicon Valley game? It’s the optimal strategy for surviving in the Valley and actually coming out winning—or at least giving yourself a better than even chance of winning. “You figure that a start-up in Silicon Valley will have a lifetime of two to five years, and only one in twenty make it,” said Kaphan’s colleague. “So, from an engineer’s point of view, if you want to become a millionaire, you don’t want to stay with one company for 10 to 20 years because the company is likely to go belly up.