By Ken Smith; et al
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Additional info for Handbook of visual communication research : theory, methods, and media
Example text
The visually logical resemblance to a representation of a fractal is, however, striking. Aesthetics are the mute, unnamable aspects of visual communication that one could talk about forever. If visual communication is defined as only clarity and exactness in verbal interpretation, much potential power of visual imagery to connect human minds would be lost. Literary exactitude forces visual information through too narrow a funnel. Filtered out is some of visual language's richest potential for informational relationship.
Do skilled visual communicators really see more of the contents of implicit percep tion as well as explicit configurations made up of lines, shapes, colors, values, and so on? A 1995 study by Liu found that experienced designers show greater awareness of implicit subshapes compared to inexperienced designers. Only experienced designers could lower their thresholds of recognition activation, which allowed them to discover implicit emergent subshapes. Seeing more aesthetic forces potentially opens up a whole world of "felt" holistic structural qualities.
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