Commercialization Basics for the Photonics Industry by David A. Krohn

By David A. Krohn

The target of commercialization is to enforce the main parts essential to rework solid know-how into significant items which may satisfy patron wishes whereas closing comparatively cheap. in particular, can the know-how be the foundation for assembly an outlined purchaser desire? Can or not it's reproduced regularly, and will or not it's synthetic affordably?

Most marketers have services in a single or extra of the serious components of commercialization, yet may well lack key parts valuable for fulfillment. Commercialization fundamentals for the Photonics Industry serves as a roadmap for the commercialization procedure, assisting establish and deal with roadblocks at the route to commercialization. assessment recommendations can help be certain the energy a company chance and consultant its improvement towards the simplest probability of luck.

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For patents related to revolutionary intellectual property, the patents can actually block a competitor from entering the marketplace with a similar product. Two examples of blocking patents are the AT&T patent* on an optical fiber fabrication process12 and the United Technologies Corp (UTC) patents portfolio *The AT&T and Lucent patent portfolios on optical fiber were acquired by OFS. S. Patent 4257797) has expired. indd 20 12/31/12 2:18 PM Technology 21 on Bragg gratings. The AT&T patent covers fibers made by the modified chemical vapor deposition process.

Another factor is enforceability, especially pertaining to methodology patents. If the patent covers unique methods of manufacture, these concepts can be very difficult to identify in finished products and therefore difficult to enforce. Small companies with limited financial resources tend to focus on trade secrets. Large companies with in-house legal staff are more aggressive on the patent side. From the small entrepreneurial company viewpoint, there has to be a strategic decision made on how to best protect proprietary information.

Product development in a customer vacuum is almost always a path to failure. 3 Determining the Size of Market There are two approaches to estimating market size: top down and bottom up. In a top-down forecast, the overall size of the market is estimated, and then market-share and market-penetration analyses serve as the basis for estimating how a specific company, product line, or product will fare in the marketplace. The bottom-up approach is more granular. The forecast is based on understanding the potential needs and buying cycles of specific companies.

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