By Christopher Preece, Paul Smith, Krisen Moodley
Development company improvement is the 1st booklet to supply an perception into enterprise improvement concepts, instruments and strategies in development. This edited textual content combines educational study with the huge business adventure of development enterprise improvement pros and advertising experts. It makes use of illustrations and case stories in addressing present and destiny demanding situations and possibilities in a hugely aggressive company environment.This sensible booklet may also help development managers how one can flip consumers into dependable clients. * sensible support for client/contractor co-operation* in line with overseas case reports* Builds up right into a enterprise improvement Plan for building businesses
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Extra resources for Construction Business Development
Example text
With large industrial or business-to-business markets this may go down as far as setting sales targets by client/customer or new accounts that will sought. Hopefully it will also detail your client action plans and who from your company will be pursuing whom from the client. Substrategies and action tactics How the subobjectives will be met – details, timing and responsibility for achievement. This should include indications of new advertising, sales promotion, PR, seminar programmes, events or direct mail campaigns, sales incentives as well as any other tools that may be employed in order to deliver the subobjectives set, such as linking these activities with your website.
The level of detail entered into each point will depend on the auditor and the size of the business or importance of that particular market to the firm. What is more important is how the information gathered is brought together in some kind of meaningful framework, which can then be applied to the marketing plan. Two frameworks were mentioned in the audit methodology described, STEEP analyses and the Porter five competitive forces any industry will face. These types of frameworks are Marketing planning – planning the way ahead extremely useful in processing information and putting it into some form of perspective.
As technology and production advantages converge the only area to gain advantage is through knowledge and learning. The preceding paragraphs have highlighted the role of the business model in achieving organization success. Our need to understand the business model revolves around the need of the business development manager to understand how their development activity is going to influence the business model and be influenced by it. Joan Magretta (2002) suggests that in the overheated days of dot-com mania, the term ‘business model’ was thrown around with abandon and with little meaning.