Raising Capital by Andrew J. Sherman

By Andrew J. Sherman

Elevating Capital is helping readers navigate the murky waters of entrepreneurial finance, from conventional assets similar to banks, "angels" and personal placements to enterprise capital, preliminary public choices, joint ventures, seller financing and elevating capital through the web.

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Many factors will affect your choice, including the number of owners involved, the need for management flexibility and the level of interaction with the public. This chapter will give you an overview and comparison of the basic business formats to consider, both at the outset of a new venture and periodically throughout your company’s growth. Proprietorship A sole proprietorship is the simplest business form: an unincorporated company owned and operated by one person who directly and personally owns the assets used in the company.

For what? Are there alternative ways to acquire these resources? How creative or frugal is the plan? What is the upside? How ugly is the downside? How soon will you come back to us looking for more money? What is our exit strategy (and don’t just say “IPO” like everyone else)? That thing about “if we build it they will come. ” works only in the movies. The business plan must answer: How crowded is the market? What vehicles will you use to sell the customer your product or service? Why is this the best vehicle, and what will it cost?

The team members must have visible passion, commitment and an ability to communicate their vision and objectives. Capital formation is not a process for the dispassionate and uncommitted. To succeed in your quest, you need high energy and an ability to demonstrate your commitment. Show that you have some “skin in the game” by sharing the sacrifices that you (continued on next page) 19 | CHAPTER ONE RAISING CAPITAL BOX 1-4 ■ Key Trends Affecting Capital Formation have made and are prepared to keep making to ensure that the company will succeed.

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