Information Technology: A Growth Navigator for Small Scale by Ganesh P. Sahu, Prabhudatt Dwivedi

By Ganesh P. Sahu, Prabhudatt Dwivedi

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16 As far as mail order retailing was concerned the most important constraints derived from this commitment were those that held back the revival of consumer expenditure per capita. 9 per cent above its pre-war level by 1950. The government’s priority was to encourage dollar-earning export industries while holding domestic consumption in check. Thus conditions in the late 1940s remained difficult for the retail sector generally.

E. Fattorini & Co. in the 1920s is instructive here. Having started his business with just two employees in 1912, John Enrico was employing sixteen office and fourteen warehouse staff at its Bradford headquarters by 1922, along with three specialist buyers for clothing, footwear, and jewellery; a cashier, an assistant office manager, and a general manager. The move from Manchester Road to Grattan Road in 1920 allowed for both more space and more rational organization of the various tasks carried out in the warehouse by pickers, assemblers, and packers.

Pp. G. Graves Charitable Trust 1930–1990 (Sheffield: Graves Charitable Trust, 1990), pp. 8–11. 15. O. fossils’, Advertising, January 1901, pp. 195–200; Graves, Memories, pp. 50–2. 16. ‘Another victory over red tape’, Advertising, May 1901, pp. 396–8. 17. , Board of Directors, 24 July 1899. 18. , The Rise of Consumer Society in Britain, 1880–1980 (London: Longman, 1994), p. 29. 19. , Annual General Meeting, 1 February 1905. 20. , Board of Directors, 27 June 1905. 21. , Annual General Meeting, 28 February 1908; Board of Directors, 25 September 1911; 8 March 1912.

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